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Bonifacio Bembo

Tarot Cards—a Clever Marketing Strategy or an Ancient Mystical Guide?

The condottiere Francesco Sforza, by Bonifazio...

Condottiere Francesco Sforza, painted by Bonifacio Bemo, c. 1460. Image via Wikipedia

Author: Janet Francis

Tarot cards—a clever marketing strategy or an ancient mystical guide?

There is much mystery surrounding the history of the tarot and countless myths about its origins. Cynics say that this mystery has been manipulated as a marketing tool for tarot card salesmen!

However, by just looking at the evidence and opinions supplied by other tarot enthusiasts we see that the earliest surviving full deck was painted in 1422 by Italian artist Bonifacio Bembo. This is known as the Visconti deck, named after the Duke of Milan, who commissioned them.

Although accounts of Ancient Egyptian, Celtic, Indian and earlier Italian links have been suggested, there is no evidence of any earlier decks.

The cards were originally used for a game called Tarocchi or ‘Game of Triumphs’ which was similar to Bridge. The game was played mainly by the Upper Classes and has continued in some circles.

The tarot’s use by the Upper Classes probably saved the game from being banned by the Church even though it was considered to be heresy and was outlawed by the Church. Indeed in the latter half of the fifteenth century some church sermons labelled tarot as the work of the Devil, but the Church had better foes to fight where cards were concerned- mainly games promoting gambling. (more…)


Different Tarot Decks Designs

Le Bateleur (The Magician) from Tarot of the Bohemians by Oswald Wirth, 1896.

Le Bateleur (The Magician) from the Marseilles deck.

Author: Malc Moore

The first description of tarot decks appeared as early as the beginning of the 15th century when Martiano da Tortona mentioned some card games that resembled a lot to tarot. The symbols on these early illustrations were Greek deities while the suits matched four types of birds, a pattern totally different from the basic Italian decks.

These forefathers of the tarot deck counted only sixteen cards, but they surely enjoyed great popularity. Later, other decks are described by Italian documents throughout the 15th century. Given the heraldic, social, poetical and philosophical interpretations of the cards, modern researchers are surely impressed by the vividness of the symbolism and the ideology behind it.

The oldest tarot deck preserved to our times were designed according to the specifications of the Visconti family. The sixty-six cards are presently on public display at the Yale University Library in New Haven. (more…)